As we waved goodbye to 2017 and somehow are still welcoming 2018, this is the time of the year for me to look back on my year and have few retrospectives on a professional and individual levels but also what happens in the world in general.
It’s been an interesting year and what I want to talk about here is what’s been happening in Tech.
We’ve heard about some shocking stories unfortunately about sexism, homophobia etc. Most of these stories had impact on women but luckily not all stories were dark and sad.
There were also some amazing initiatives to support women and keep them in tech.
One of the initiatives that I really like is EDF Energy’s Pretty Curious campaign.
The reason why I like Pretty Curious is that the initiative is for teenage girls to inspire them imagine a future where they make an impact through STEM.
It’s widely known that there are fewer women than men in STEM fields. A good way to tackle the problem is to start early and try to engage girls in STEM from an early age and that’s exactly what Pretty Curious tries to achieve.
Pretty Curious aims to get girls interested in STEM and reach out to undiscovered STEM talent.
It provides hands-on experiences and digital content that can be found on the website.
The activities provided by the programme aim to change the perception of STEM subjects and give young girls a taste of what it might be like to work in STEM careers in a fun and smart way.
Future Me allow the girls to create a personalised Avatar to see themselves in their future dream career whether this dream career is to be a robotic engineer, software engineer or architect.
They also can take a quiz to help them decide what STEM career suits them best. How cool is this!
There is also a virtual reality 360 video where you can see inspiring women in their everyday job. You can also read about those role models under the “Be Inspired” section which is another point that the campaign nailed. Young girls need role models, they need to see that what they dream about is possible and there are already women who have achieved it.
Pretty Curious doesn’t just offer activities for young girls but also for parents too. The parents quiz provides guidance for parents to help them identify their children strength and potential.
The Pretty Curious Studio is one of my favourite things about the campaign simply because it allows the girls to have hands on and build a droid. Not any droid but a Star Wars Droid.
On top of all of that,The campaign also has some exciting partnerships like partnering with Edinburgh International Science Festival and Disney. All I’m saying about that is “Last Jedi”, I’m not going to say anymore, go check it out !
As you can tell, I’m really excited about Pretty Curious , I believe it could have an enormous impact encouraging more girls into STEM. I hope we see more of these awesome initiatives.
Well done EDF Energy. I can’t wait to start building Droids with the girls here in Bristol.